Category Archives: writing

4 tips to be a better writer — right now!

Posted on September 25, 2009 by Administrator

Writing comes naturally to some. To others, it is a completely unnatural and uncomfortable process. The majority of business professionals out there fall somewhere in between. They consider themselves decent writers but find it a challenge to continually locate the … Continue reading →

Posted in Uncategorized, content, copywriting, entrepreneur, press release, small business, web content, websites, writing | 3 Comments

Tips for Editing Your Own Writing

Posted on March 31, 2009 by Administrator

I was honored to lead a workshop at the 18th Annual Western Reserve Spring Writers Conference at Lakeland Community College in Kirtland, Ohio. Joining me were some fantastic writers of both books and articles. My topic was “Editing Your Own … Continue reading →

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Ultimate Website Content Part Two: What’s Your Story

Posted on March 31, 2009 by Administrator

I had a fiction writing teacher in college who used to talk about an old song with the verse, “Don’t tell me you love me, show me you love me.” This was his way of explaining to the class that … Continue reading →

Posted in English, Uncategorized, content, copywriting, small business, web content, websites, writing | Tagged , , , , | 1 Comment

Ultimate Website Content–Part One: Case Studies

Posted on December 8, 2008 by Administrator

Are words really all that important when it comes to websites? Isn’t the look what matters? Certainly, that’s a big part of the whole package. But words do have meaning on websites, because people want to know what it is … Continue reading →

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Susan Mikolic Offers “Stepping Stones” to Mental Health

Posted on November 19, 2008 by Administrator

Please visit the link below to see my small business profile about Susan Mikolic on coolcleveland.com: http://coolcleveland.com/index.php?n=Main.CleBizGuardianAngel

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Newsletters That Make You Go “Hmm…”

Posted on November 3, 2008 by Administrator

Business e-newsletters seem to be popping up all over the place. Companies have found e-newsletters an economical and effective way to reach customers, potential customers and industry people. What a great opportunity to present industry news and illustrate what makes … Continue reading →

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Does Your Web Content Sing?

Posted on August 28, 2008 by Administrator

One of my daughter’s favorite commercials during the recent Summer Olympics had a catchy refrain that she happily sang long after the music had stopped. “This is Budweiser. This is beer,” the voices rang out from the television set. My … Continue reading →

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It’s, Like, Not Good in Print Either

Posted on August 8, 2008 by Administrator

A recent article in the local newspaper–a front-page, above-the-fold article–told the story of a local politician at an event. The politician handed a treat to a youngster, and the mother somewhat protested. The next line of the article read: Russo … Continue reading →

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Calling All Youngstowners (present and former)

Posted on July 30, 2008 by Administrator

I have been looking at a lot of sites lately dedicated to Youngstown. I am pleased with the pride that all of these people have for their community. I grew up in Y-town, and even though I left, I carry … Continue reading →

Posted in Northeast Ohio, Uncategorized, Youngstown, faith, writing | Tagged , , , , | 1 Comment

The Dictionary, Please

Posted on July 26, 2008 by Administrator

In the not-so-olden days, a writer relied on an electric or even a manual typewriter, some White Out for mistakes and a dictionary. Spell Check was nothing more than a glimmer in some young technical genius’ eye. Instead, you depended … Continue reading →

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