Category Archives: websites

4 tips to be a better writer — right now!

Posted on September 25, 2009 by Administrator

Writing comes naturally to some. To others, it is a completely unnatural and uncomfortable process. The majority of business professionals out there fall somewhere in between. They consider themselves decent writers but find it a challenge to continually locate the … Continue reading →

Posted in Uncategorized, content, copywriting, entrepreneur, press release, small business, web content, websites, writing | 3 Comments

Ultimate Website Content Part Three: Rethink Your Home Page

Posted on April 22, 2009 by Administrator

This is it! The opportunity for clients, potential clients, colleagues and so on to get to know your company. You want to tell them everything! But don’t. A home page is a teaser if you will. It gives the reader … Continue reading →

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Ultimate Website Content Part Two: What’s Your Story

Posted on March 31, 2009 by Administrator

I had a fiction writing teacher in college who used to talk about an old song with the verse, “Don’t tell me you love me, show me you love me.” This was his way of explaining to the class that … Continue reading →

Posted in English, Uncategorized, content, copywriting, small business, web content, websites, writing | Tagged , , , , | 1 Comment

Ultimate Website Content–Part One: Case Studies

Posted on December 8, 2008 by Administrator

Are words really all that important when it comes to websites? Isn’t the look what matters? Certainly, that’s a big part of the whole package. But words do have meaning on websites, because people want to know what it is … Continue reading →

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Does Your Web Content Sing?

Posted on August 28, 2008 by Administrator

One of my daughter’s favorite commercials during the recent Summer Olympics had a catchy refrain that she happily sang long after the music had stopped. “This is Budweiser. This is beer,” the voices rang out from the television set. My … Continue reading →

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Two Articles to Read About Entrepreneurs and Small Business

Posted on July 29, 2008 by Administrator

Please check out the stories I’ve written for coolcleveland.com on E City Cleveland and Hey Butler: http://www.coolcleveland.com/index.php?n=Main.EcitysEntrepreneursOfTheFuture http://www.coolcleveland.com/index.php?n=Main.TheButlerDidItInNortheastOhio Hooray for entrepreneurs and small business in Northeast Ohio!

Posted in Hey Butler, Uncategorized, entrepreneur, small business, websites | Tagged , , , , , | 1 Comment

LESS USUALLY IS MORE

Posted on June 20, 2008 by Administrator

They say that when scanning a newspaper article, readers typically will read the first and last paragraphs to get the main idea of the story. If their interest is heightened through those two paragraphs, they may go on to read … Continue reading →

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