Category Archives: small business

4 tips to be a better writer — right now!

Posted on September 25, 2009 by Administrator

Writing comes naturally to some. To others, it is a completely unnatural and uncomfortable process. The majority of business professionals out there fall somewhere in between. They consider themselves decent writers but find it a challenge to continually locate the … Continue reading →

Posted in Uncategorized, content, copywriting, entrepreneur, press release, small business, web content, websites, writing | 3 Comments

Ultimate Website Content Part Three: Rethink Your Home Page

Posted on April 22, 2009 by Administrator

This is it! The opportunity for clients, potential clients, colleagues and so on to get to know your company. You want to tell them everything! But don’t. A home page is a teaser if you will. It gives the reader … Continue reading →

Posted in content, copywriting, entrepreneur, small business, web content, websites | Tagged , , , , | 1 Comment

Ultimate Website Content Part Two: What’s Your Story

Posted on March 31, 2009 by Administrator

I had a fiction writing teacher in college who used to talk about an old song with the verse, “Don’t tell me you love me, show me you love me.” This was his way of explaining to the class that … Continue reading →

Posted in English, Uncategorized, content, copywriting, small business, web content, websites, writing | Tagged , , , , | 1 Comment

Susan Mikolic Offers “Stepping Stones” to Mental Health

Posted on November 19, 2008 by Administrator

Please visit the link below to see my small business profile about Susan Mikolic on coolcleveland.com: http://coolcleveland.com/index.php?n=Main.CleBizGuardianAngel

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Newsletters That Make You Go “Hmm…”

Posted on November 3, 2008 by Administrator

Business e-newsletters seem to be popping up all over the place. Companies have found e-newsletters an economical and effective way to reach customers, potential customers and industry people. What a great opportunity to present industry news and illustrate what makes … Continue reading →

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Does Your Web Content Sing?

Posted on August 28, 2008 by Administrator

One of my daughter’s favorite commercials during the recent Summer Olympics had a catchy refrain that she happily sang long after the music had stopped. “This is Budweiser. This is beer,” the voices rang out from the television set. My … Continue reading →

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Two Articles to Read About Entrepreneurs and Small Business

Posted on July 29, 2008 by Administrator

Please check out the stories I’ve written for coolcleveland.com on E City Cleveland and Hey Butler: http://www.coolcleveland.com/index.php?n=Main.EcitysEntrepreneursOfTheFuture http://www.coolcleveland.com/index.php?n=Main.TheButlerDidItInNortheastOhio Hooray for entrepreneurs and small business in Northeast Ohio!

Posted in Hey Butler, Uncategorized, entrepreneur, small business, websites | Tagged , , , , , | 1 Comment

Here’s an example of a press release

Posted on July 24, 2008 by Administrator

The other day, I wrote about the art of the press release. Remember, you want to tempt the reader with key tidbits, but you don’t want to give away the whole deal. Below is an example of a press release … Continue reading →

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What Your Website Says About You

Posted on June 17, 2008 by Administrator

Have you ever visited a website for information and found yourself scratching your head? “What is this service, exactly?” you may have wondered. “What are they trying to tell me?” It may have taken you a good chunk of time … Continue reading →

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Why Does a Small Business Owner or Entrepreneur Need Writing Services?

Posted on June 12, 2008 by Administrator

Your company is all about what you do and how you do it better than anyone else. If people see your product or service and experience its greatness, then what more do you need? The truth is, before anyone can … Continue reading →

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