Category Archives: copywriting

4 tips to be a better writer — right now!

Posted on September 25, 2009 by Administrator

Writing comes naturally to some. To others, it is a completely unnatural and uncomfortable process. The majority of business professionals out there fall somewhere in between. They consider themselves decent writers but find it a challenge to continually locate the … Continue reading →

Posted in Uncategorized, content, copywriting, entrepreneur, press release, small business, web content, websites, writing | 3 Comments

Ultimate Website Content Part Three: Rethink Your Home Page

Posted on April 22, 2009 by Administrator

This is it! The opportunity for clients, potential clients, colleagues and so on to get to know your company. You want to tell them everything! But don’t. A home page is a teaser if you will. It gives the reader … Continue reading →

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Tips for Editing Your Own Writing

Posted on March 31, 2009 by Administrator

I was honored to lead a workshop at the 18th Annual Western Reserve Spring Writers Conference at Lakeland Community College in Kirtland, Ohio. Joining me were some fantastic writers of both books and articles. My topic was “Editing Your Own … Continue reading →

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Ultimate Website Content Part Two: What’s Your Story

Posted on March 31, 2009 by Administrator

I had a fiction writing teacher in college who used to talk about an old song with the verse, “Don’t tell me you love me, show me you love me.” This was his way of explaining to the class that … Continue reading →

Posted in English, Uncategorized, content, copywriting, small business, web content, websites, writing | Tagged , , , , | 1 Comment

Ultimate Website Content–Part One: Case Studies

Posted on December 8, 2008 by Administrator

Are words really all that important when it comes to websites? Isn’t the look what matters? Certainly, that’s a big part of the whole package. But words do have meaning on websites, because people want to know what it is … Continue reading →

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Newsletters That Make You Go “Hmm…”

Posted on November 3, 2008 by Administrator

Business e-newsletters seem to be popping up all over the place. Companies have found e-newsletters an economical and effective way to reach customers, potential customers and industry people. What a great opportunity to present industry news and illustrate what makes … Continue reading →

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Does Your Web Content Sing?

Posted on August 28, 2008 by Administrator

One of my daughter’s favorite commercials during the recent Summer Olympics had a catchy refrain that she happily sang long after the music had stopped. “This is Budweiser. This is beer,” the voices rang out from the television set. My … Continue reading →

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The Dictionary, Please

Posted on July 26, 2008 by Administrator

In the not-so-olden days, a writer relied on an electric or even a manual typewriter, some White Out for mistakes and a dictionary. Spell Check was nothing more than a glimmer in some young technical genius’ eye. Instead, you depended … Continue reading →

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Here’s an example of a press release

Posted on July 24, 2008 by Administrator

The other day, I wrote about the art of the press release. Remember, you want to tempt the reader with key tidbits, but you don’t want to give away the whole deal. Below is an example of a press release … Continue reading →

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The Art of the Press Release

Posted on July 17, 2008 by Administrator

You’ve done something amazing, and you want to share it with the world. Quick, a press release! Now, here’s the tricky part: Although you want to say EVERYTHING about your exciting news, you need to keep it simple. The old … Continue reading →

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