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February 2012 M T W T F S S « Apr 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 recent comments
- Kacey Shea on Jump Back Into Writing
- Camelia Moran on 4 tips to be a better writer — right now!
- Administrator on About Diane DiPiero
- Adam Wagner on About Diane DiPiero
- John Ettorre on Jump Back Into Writing
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Author Archives: Administrator
Choose Your Words Carefully
An error exists in the headline above. Did you catch it? In grade-school grammar, we learned never to end a sentence with an adverb. Technically, a headline isn’t a sentence, so some may not think it incorrect. There’s no doubt, … Continue reading
Is Cleveland’s Answer to Innovation Blowing in the Wind?
Here’s a link to my latest article on Yahoo! News: http://news.yahoo.com/s/yblog_localcle/20110208/ts_yblog_localcle/is-clevelands-answer-to-innovation-blowing-in-the-wind
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Jump Back Into Writing
Sometimes, even writers don’t write as much as they’d like. Exercise needs to be done. Laundry needs to be folded. Meetings need to be attended. The family is hungry, and all eyes are on you to get going with dinner. … Continue reading
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4 tips to be a better writer — right now!
Writing comes naturally to some. To others, it is a completely unnatural and uncomfortable process. The majority of business professionals out there fall somewhere in between. They consider themselves decent writers but find it a challenge to continually locate the … Continue reading
Posted in Uncategorized, content, copywriting, entrepreneur, press release, small business, web content, websites, writing
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Ultimate Website Content Part Four: Number 1 With a Bullet
Readers love bulleted items. Why? • Bullets break up copy, allowing readers to enjoy short, to-the-point details • With bulleted items, readers can easily grasp main ideas of a website (not to mention newsletters, blog posts, e-mail blasts, etc.). • … Continue reading
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Tagged blog, blog post, branding, bulleted items, e-mail blast, e-newsletter, email blast, enewsletter, website, website content
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Ultimate Website Content Part Three: Rethink Your Home Page
This is it! The opportunity for clients, potential clients, colleagues and so on to get to know your company. You want to tell them everything! But don’t. A home page is a teaser if you will. It gives the reader … Continue reading
Posted in content, copywriting, entrepreneur, small business, web content, websites
Tagged content, home page, web content, website, writing
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Tips for Editing Your Own Writing
I was honored to lead a workshop at the 18th Annual Western Reserve Spring Writers Conference at Lakeland Community College in Kirtland, Ohio. Joining me were some fantastic writers of both books and articles. My topic was “Editing Your Own … Continue reading
Ultimate Website Content Part Two: What’s Your Story
I had a fiction writing teacher in college who used to talk about an old song with the verse, “Don’t tell me you love me, show me you love me.” This was his way of explaining to the class that … Continue reading
Posted in English, Uncategorized, content, copywriting, small business, web content, websites, writing
Tagged content, effective writing, web content, websites, writing
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Ultimate Website Content–Part One: Case Studies
Are words really all that important when it comes to websites? Isn’t the look what matters? Certainly, that’s a big part of the whole package. But words do have meaning on websites, because people want to know what it is … Continue reading
Posted in content, copywriting, entrepreneur, web content, websites, writing
Tagged Andy Birol, case studies, company website, entrepreneur, small business, web content, website
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